Live chat services can improve the conversion rate of your online visitors by engaging those who are interested. Capturing contact details and basic information about a particular product or service your visitors are interested in allows for a more effective follow-up.
A quality lead has a relationship with your brand. Therefore, it is important that your business builds this affinity with your online visitors / potential customers. Once relationship and trust has been established, your visitors will then be more receptive to provide as much of their details whilst being informed and educated of your products and services through personalised conversations. Moreover, live chat is a perfect and effective tool which raises customer experience to another level while generating quality leads. Live Chat Leads means your business never has to close its doors! You can now deliver instant gratification to web visitors round the clock and connect them to an agent with no wait time. Offering real-time convenience enables you to engage more visitors online, off the phone, and subsequently, convert them into leads for immediate ROI.
Live chat allows you to collect data from online visitors, providing you the opportunity to reach out to quality leads or potential customers proactively. Through data compiled or simple surveys or questionnaires prompted for your visitors to complete, you may possibly also have the option to provide live chat to only the visitors you want to connect with, based on their demographic profile and stipulated target market of a specific product or service. On top of that, the more you know about your leads, the better your sales team will understand how to convert them into customers and the better you will be able to personalise your product offering. While low-quality leads, on the other hand, are hard to convert resulting in valuable sales time being wasted.
Not every lead will convert into a sale. However, live chat provides that avenue for every business to build a relationship with potential customers and gather invaluable data to identify quality leads. Remember - the higher quality your leads are, the more chances of them converting into sales.